Liberals will never learn, especially those in the movie industry. It is not wise to isolate an entire group of people simply because there is a disagreement with their politics. It has been apparent in the industry over the last few years that doing so will hurt ticket sales and ratings. Hollywood and the television industry have been attacking Republicans, and more specifically white men, and the results have been disastrous. Fewer people are attending their movies simply because people don’t want to support an industry that claims white Christians are the reason for all of the hardships in our country.
Hollywood may be feeling the burn, but network stations are noticing a decline in viewers as well. For instance, ESPN’s ratings have dropped considerably thanks to the network allowing their news anchors to infuse politics into a supposed sports network. There was once a time when you could turn on ESPN and get your sports fix. Now when you tune into the network the majority of the reporting is about politics. We don’t want to watch a sports network and listen to politics. If we wanted that, we would put on Fox News. Sooner or later all of them will learn, but not before they lose half their viewers.
One filmmaker, in particular, is not going to have a very prosperous career if he follows in the footsteps of Hollywood and ESPN. Shiraz Higgins is a millennial filmmaker who had the bright idea to charge white men extra money to attend his little documentary film. Higgins is Canadian and is charging an extra $5 dollars to attend his new movie. Sounds like a bad move to me.
According to The Daily Wire:
Super-woke Canadian filmmaker Shiraz Higgins has implemented his own so-called “justice-pricing” policy, where he charges white males an extra $5 to view his movie.
The 27-year-old filmmaker (yes, he’s a millennial, can you believe it?) is charging white males $15 a ticket and all others $10, apparently as a way to level-out all that white male privilege.
Higgins told The Canadian Press that the “justice-pricing” is “not a publicity stunt” but “based on the purchasing power of individual groups and ‘price discrimination.'”
“This is not a publicity stunt,” he said. Organizers are “pushing forward because we believe it is an important piece of overall conversation that is happening in society right now,” added Higgins.
“Higgins said while there has been criticism, he has also heard from women who said they pay more than men for goods and services, including haircuts and hygienic and cosmetic products,” notes the Press.
The 70-minute documentary-style flick gives viewers a behind-the-scene glance at stand-up comedians prepping for shows.
But the story gets even more Millennial-like. Higgins was apparently too scared to initially put his name on the pricing policy, previously speaking to the Press under the pseudonym Sid Mohammed.
Higgins said, “he used a false name to promote it because he was concerned about a backlash that could risk his safety.”
“I’ve been wanting to have a layer of safety between me and angry citizens in order to keep the tension from being completely locked in on me,” he said.
“I feel bad that it’s clearly made some people upset and that it has undermined the overall message that we’re sending out here,” Higgins added.
“It’s clearly become very heated,” he stated.
The overcharging of white men, he insisted, is not “retribution or putting white men in their place or something like.”
The theater claims they were not consulted about the pricing policy.
“Blue Bridge was not at any time consulted regarding these policies and, had it been, would not have agreed, nor will it ever agree, to policies that are discriminatory towards any person,” said Blue Bridge Theatre Society General Manager Rebekah Johnson.
The policy will be reviewed at the next board meeting on September 25, said Johnson.
I say let him charge extra and see what happens. Higgins is just digging his own grave and will learn a valuable lesson. The Canadian filmmaker won’t get very far in life if he is going to treat the majority of people in Canada the way he wants to. His movie sounds like crap anyway so it’s not as if he would have booming ticket sales in the first place, but those who would want to see his film will just spend the $5 towards popcorn and watch something else. You sir are an idiot.
H/T Daily Wire