Over the past few years, we have witnessed companies bow to liberal political pressure. Instead of these companies paying attention to their market, they choose to alienate those who line their pockets. Now, another company has decided to cater to Muslims and it just might cost them big.
During the Olympic games in 2012, we witnessed women Muslims competing for the gold medal in a hijab. Apparently, this look tugged at the heart strings of Nike and they have chosen to implement a new line of sportswear. The Nike
Let me introduce to you, the Nike Pro-Hijab. This hideous new line will be launched in Spring 2018 and is in response to the increasing number of women in Islamic society ‘embracing sport’.
Um, yeah. Anyone else running out and buying this crap? I didn’t think so.
Here is Nike’s political correct statement: “The NikePro-Hijab may have been more than a year in the making, but its impetus can be traced much further back, to an ongoing cultural shift that has seen more women than ever embracing sport.”
According to Daily Mail:
‘This movement first permeated international consciousness in 2012, when a hijabi runner took the global stage in London.’
The company added the Pro-Hijab was designed after athletes told Nike they ‘needed it to perform better’
A Nike spokesperson told Al Arabiya English they came up with the concept after Al Haddad visited its research facility at their global headquarters in Oregon, US.
The spokesperson said: ‘We worked with Amna and a variety of other athletes to see what they needed and wanted in a performance hijab.
‘What we heard was that women were looking for a lightweight and breathable solution that would stay in place without concern of shifting.’
To begin with, this entire line is absurd, but it is their choice to bend to a religion that oppresses women. These women are treated as animals and have little to no rights, but let’s design them a hijab. It is ridiculous!
I have always been a big fan of Nike, but not anymore. I will not continue to give my money to a company that is cahoots with a religion that treats women inferior. If they wanted to help these women they would start a fund to help them gain their freedom, instead of enslaving them.
H/T [ Daily Mail ]